Gladhill Design Collaborates with Pantone® to Create Bold, Color-Driven Social Media Campaigns
We’re excited to announce that beginning in March 2025, Gladhill Design has partnered with Pantone, the global authority on color, to develop a series of dynamic social media campaigns aimed at inspiring creatives, designers, fashion professionals, and color lovers around the world.
Pantone is the color company that creatives rely on for color accuracy and ease. From graphic and fashion designers to product developers and manufacturers, over 10 million professionals trust Pantone to help define, communicate, and control color across every step of their workflow. With both digital and physical tools, Pantone supports color-critical decisions with cutting-edge X-Rite technology—ensuring consistency across materials, finishes, and mediums.
As part of this collaboration, Gladhill Design was tapped to concept and produce a set of vibrant, engaging video ads that speak to Pantone’s wide-reaching creative audience. The first campaign of the year focused on promoting Pantone Connect, a powerful digital platform that helps creatives integrate Pantone color into their design workflows—anytime, anywhere.
These promotional video ads were crafted to be:
Fun – showcasing color in bold and unexpected ways
Engaging – designed to stop the scroll and spark interest
Informative – highlighting product features and creative benefits
