Pantone® Social Media Campaign

Delivering High-Impact Visual Strategy for the Global Leader in Color

At Gladhill Design, we specialize in creative strategy, branding, and content development for premium clients—and our recent collaboration with Pantone is a prime example of that mission in action.

In March 2025, Pantone, the world-renowned authority on color, partnered with Gladhill Design to produce a series of social media ad campaigns that promote their innovative product, Pantone Connect. These digital marketing assets were designed to engage creative professionals across industries—graphic design, fashion, interior design, and product development—with a strong focus on visual storytelling and color accuracy.

About Pantone
Pantone provides the universal language of color that over 10 million designers and manufacturers depend on to make color-critical decisions—from inspiration through production. Leveraging advanced X-Rite technology, Pantone helps ensure consistent color performance across materials and mediums. Their products and services support industries spanning graphic design, fashion, product development, branding, and manufacturing.

Our Role: Digital Content & Social Campaign Strategy
Gladhill Design was responsible for the concepting, design, and animation of a series of social-first video ads. The project aimed to:

• Promote Pantone Connect, a powerful digital platform for designers

• Drive product engagement and subscriptions via organic and paid social channels

• Speak to a global audience of high-end creatives, including brand managers, designers, and marketing directors